If you are exhibiting at the International Istanbul Yarn Fair, you already know how much work goes into getting ready. Booth design, sample selection, staff schedules, buyer meetings. With everything else on your plate, professional video and photo coverage is often the one thing that gets pushed to the last minute, or forgotten entirely.
That is exactly where we come in.
About the Istanbul Yarn Fair
The International Istanbul Yarn Fair is held every year at Tüyap Fair and Congress Center in Istanbul, and it has grown into the largest event of its kind in the yarn industry worldwide. Organized by Tüyap Tüm Fuarcılık Yapım A.Ş, the fair brings together hundreds of leading companies from organic yarns, synthetic yarns, fiber products, silk yarns, hand knitting yarns, and specialty yarns, along with thousands of visitors from Turkey and abroad. Each edition welcomes exhibitors from around ten countries and visitors from close to a hundred, which gives you a real sense of how international the buyer traffic at this fair actually is.
For companies in the yarn and textile sector, this is one of the few places in the world where your entire target market walks through one hall over the course of a few days.
Why Video and Photo Coverage Matters at a Fair Like This
A trade fair booth exists for a few days and then it is gone. What stays behind is whatever you managed to document. Good photos and video give you material to use long after the fair closes, in your catalogues, on your website, in your social media, and in follow up emails to the buyers you met.
The problem is that most companies try to handle this themselves with a phone camera between meetings, and the results usually look exactly like that. A professional crew lets your team focus on what actually matters at the fair, which is talking to buyers, while we handle the documentation in the background.
What We Offer
We work as a two person team at every fair we cover, one photographer and one videographer, moving through your booth and capturing your products, your team, and the atmosphere of your stand without getting in the way of your meetings.
Here is what you get from us:
More than 100 edited photographs of your booth, products, and team, ready to use on your website and social media
A professionally edited highlight video of one to two minutes, built to tell the story of your presence at the fair
Optional drone footage, if you want an aerial view of the hall or the fair grounds
Optional interview filming, if you want to record statements from your management or clients right there on the stand
Everything is delivered fully edited. No raw files you need to sort through, no extra work on your end. You get content that is ready to publish.
Why Work With a Local Team
Shooting inside Tüyap Fair and Congress Center comes with its own logistics. Hall layouts, lighting conditions, crowd flow, and access rules are all things a team that regularly works in this venue already knows how to handle. We are based in Istanbul and have covered many fairs at Tüyap, which means less time explaining logistics and more time getting the shots that matter.
We also understand what an international B2B audience expects to see. Yarn buyers and manufacturers are not looking for flashy effects, they want to see your product quality, your production capability, and the professionalism of your team, presented clearly and confidently.
Turn Fair Days Into Long Term Marketing Material
The three days you spend on the fair floor can easily turn into months of content. A single highlight video and a strong set of photos can be reused in email campaigns, LinkedIn posts, your product catalogue, and future fair invitations. Considering how much you are already investing in a booth, travel, and staff time, the additional cost of professional coverage is small compared to the value it keeps generating afterward.
Get in Touch
If you are planning to exhibit at the International Istanbul Yarn Fair and want your booth properly documented, reach out to us before the fair so we can plan the coverage around your schedule and your specific goals.
