The ITM International Textile Machinery Exhibition is one of the most prestigious trade fairs in the global textile industry. Held at the Tüyap Fair and Congress Center in Istanbul, ITM brings together textile technology manufacturers, investors, and industry professionals from around the world under one roof. With over 1,000 exhibiting companies showcasing their latest working machinery models, and tens of thousands of visitors arriving from nearly 100 countries, ITM is not just a regional event. It is one of the most important textile machinery fairs on the planet.
If you are exhibiting at ITM, you already know how much is at stake. You have invested significantly in your booth, your machinery demonstrations, and your team. The question is: are you capturing that investment on camera?
Why Video and Photo Coverage Matters at ITM
Trade fairs like ITM are high-energy, high-density environments. In just a few days, your booth will host hundreds of conversations, live machine demonstrations, client meetings, and brand moments. Without professional documentation, all of that disappears the moment the fair closes. With it, you have content that works for you for months or years afterward.
Professional photos and videos from ITM serve a wide range of business purposes. They strengthen your website and product pages, fuel your social media presence, support your sales team with visual materials, and give your marketing department high-quality assets for future campaigns. In an industry where buyers often research suppliers long before making contact, strong visual content can be the deciding factor.
Our Video and Photo Services at ITM
We attend ITM as a dedicated two-person team: one professional photographer and one professional videographer, working in coordination throughout the fair. This allows us to cover your booth comprehensively without gaps in coverage.
Here is what we deliver:
100+ Edited Photographs
We capture your booth setup, machinery in operation, team interactions, client meetings, and the energy of the fair floor. You receive a minimum of 100 professionally edited, high-resolution photographs ready for immediate use across all channels.
Edited Highlight Video (1 to 2 Minutes)
We produce a polished, branded highlight video that captures the essence of your ITM presence. This video is edited with professional color grading, sound design, and pacing suited to your brand. It is ideal for sharing on LinkedIn, your website, or in email campaigns following the fair.
Drone Footage (Upon Request)
For exhibitors who want to showcase the scale of their booth or the broader spectacle of ITM at Tüyap, we offer drone aerial footage. This adds a cinematic dimension to your video content and is particularly effective for large-space exhibitors.
Interview Shoots (Upon Request)
We can film structured interviews with your executives, product specialists, or key clients directly at your booth. Interview content is one of the highest-performing formats in B2B video marketing, and a well-produced spokesperson segment recorded at a major international fair carries significant credibility.
Why ITM is the Right Place to Invest in Content
ITM International Textile Machinery Exhibition is organized through a partnership between Teknik Fuarcılık and Tüyap, with the support of TEMSAD, the Association of Textile Machinery and Accessories Manufacturers. It is held biannually in Istanbul, a city that sits at the crossroads of European and Asian textile markets.
The fair’s numbers speak for themselves. At ITM 2024, over 1,385 companies and company representatives from 71 countries participated as exhibitors. A total of 66,200 visitors from 99 countries attended, with 45% coming from abroad. These are the buyers, decision-makers, and industry leaders you are trying to reach. Content created at ITM carries the weight of that international context.
The Tüyap Venue: A World-Class Stage
The Tüyap Fair and Congress Center is one of the largest and most technically advanced exhibition venues in Europe. Its scale gives exhibitors at ITM a dramatic backdrop for visual content. Wide halls, live machinery in motion, and a constant flow of international visitors create a visually rich environment that makes for compelling photography and video. We know this venue well, and we know how to work within it efficiently to maximize your coverage window.
Content That Keeps Working After the Fair
One of the most underutilized opportunities in trade fair marketing is post-event content. Most exhibitors are so focused on the days of the fair itself that they neglect to plan for what comes after. A professionally edited video from ITM, posted in the days following the exhibition, reaches an audience far larger than those who visited your booth in person. It extends the life of your investment and gives your team a tool to follow up with leads in a visually engaging way.
Similarly, a gallery of professional photographs from ITM gives your communications team a ready-made library for newsletters, press releases, LinkedIn posts, and product updates throughout the year.
Who We Work With
Our services are designed for international textile machinery manufacturers, component and accessories suppliers, technology companies, and any brand with a presence at ITM looking to maximize the return on their exhibition investment. We work efficiently within booth schedules, machinery demonstration windows, and client meeting commitments. We do not disrupt your operations. We document them.
Book Early
ITM is a busy fair, and demand for professional media services during the exhibition days is high. We take on a limited number of clients per edition to ensure that every exhibitor we work with receives our full attention and quality. If you are planning your ITM participation, we recommend getting in touch well in advance to confirm your booking and discuss your specific content needs.
To learn more about the ITM International Textile Machinery Exhibition and the exhibitor community you will be part of, visit the official fair website at itmexhibition.com.
Get in Touch
If you are exhibiting at ITM and want professional video and photo coverage, we would be glad to hear from you. Tell us about your booth, your goals, and what you want to walk away with. We will put together a plan that fits.
