If you are exhibiting at the ICFE International Carpet and Flooring Expo, you already know how much goes into preparing for a trade fair. You spend months getting your products ready, designing your booth, and planning your meetings. But when the fair is over, what do you have to show for it? Professional photos and a well-edited video can carry the value of your participation far beyond those four days on the floor.
We provide professional video and photo production services for exhibitors at ICFE, held at the Istanbul Fair Center in Yesilkoy. Our work is specifically designed for trade fair environments, and we know what it takes to capture the energy of a busy exhibition hall while keeping the focus on your brand.
What Is ICFE and Why Does It Matter for Your Brand?
The ICFE International Carpet and Flooring Expo is one of the largest carpet and flooring trade fairs in the world. Organized by TÜYAP in collaboration with GAHİB and İHİB, the event brings together manufacturers, buyers, and industry professionals from dozens of countries under one roof. Previous editions have attracted over 31,000 visitors from more than 127 countries and hosted close to 445 exhibiting companies. The product range covers everything from handmade rugs and kilims to textile machinery, laminate flooring, artificial grass, and flexible floor coverings.
For exhibiting companies, this is a high-visibility platform. International buyers, distributors, and industry press walk these aisles looking for new suppliers and new products. What they find on your stand, and how they remember you afterward, often comes down to the quality of your visual presence.
What We Offer at the Fair
We attend the fair as a two-person team, one dedicated photographer and one dedicated videographer. This means both formats are being captured simultaneously throughout the day, with no gaps in coverage.
At the end of the fair, you receive more than 100 edited photographs. These are professionally processed images, not raw files. They are ready to use on your website, social media channels, product catalogs, and press materials.
You also receive a 1 to 2 minute highlight video. This is a fully edited production with music and color grading, showing your booth, your products, your team, and the atmosphere of the fair. It works well as a recap video for LinkedIn and Instagram, or as content to send to clients and partners who could not attend.
If you want to take your content further, we also offer drone footage. Aerial shots of the fair venue give your content a wider perspective and a production quality that stands out from standard booth photography.
For companies that want to use the fair as an opportunity to record direct-to-camera content, we offer interview filming as well. This can be a statement from your company director, a product explanation, or a customer testimonial recorded on site.
Why Professional Content Makes a Difference at a Trade Fair
A trade fair like ICFE draws participants from across the carpet and flooring industry. Turkey is the world’s second largest carpet exporter, holding around 17 percent of the global market. The companies that exhibit at this fair are competing for attention from serious international buyers.
Amateur smartphone footage and blurry booth snapshots do not communicate the same level of professionalism as properly lit, well-framed photography and clean video editing. When you share your fair content on LinkedIn or send it to a prospect who visited your booth, the quality of that content reflects directly on your brand.
Our team is experienced in working within the time pressure and logistical constraints of a trade fair. We do not disrupt your meetings or your foot traffic. We work around your schedule and make sure the content we capture serves your actual business goals.
Who This Service Is For
This service is particularly well suited for international companies and brands that are exhibiting in Istanbul for the first time. It is also a strong fit for companies that have attended before but have never invested in dedicated photo and video coverage.
If you are launching a new product at ICFE, if you are trying to build your presence in the Turkish or European market, or if you simply want a reliable record of your participation, this service is a practical and cost-effective investment.
The carpet and flooring industry is highly visual. Your products need to be seen in context, displayed well, and presented with care. A short highlight video showing your collection at an international trade fair carries far more weight than a product photo taken in a warehouse.
Getting Started
We work with a limited number of clients per fair, so availability is on a first-come, first-served basis. If you are planning to exhibit at the ICFE International Carpet and Flooring Expo and want to discuss coverage options, get in touch with us through the form below. We are happy to answer any questions about the packages, the deliverables, or the logistics of working together on the day.
