Social media is the name of the communication system that almost all of today’s internet users use on at least one platform. Users participate in events on Instagram, Facebook, YouTube, Twitter, Pinterest and more. We know that social media platforms are widely used by businesses for commercial purposes today. At this point, how businesses share their social media posts is also of great importance. When sharing clips from a trade show or event, a business must use the most appropriate image, both in terms of algorithms and in terms of attracting user attention.
Not every visual attracts attention. However, a properly shot photo or video triggers direct interaction because it meets the standards. In this case, the likelihood of the images you share being liked, whether there is a commercial need or not, increases significantly. This is especially important when it comes to commercial requirements. Businesses use social media accounts to develop their brands and gain conversions. If the visual data you share does not attract attention, your actions will not have much meaning.
Make sure to capture shots that meet the requirements of the platform
You can find many companies that provide event video shooting services in Istanbul. However, there are important points to consider. If the video or photo shoot you plan is not suitable for the platform you intend to publish it on, it will not mean anything to you.
For example, if you use Instagram, you should take photos or videos that are not too long and will quickly attract the user’s attention. Conversely, on YouTube, where users typically watch longer videos, engagement with short videos may be lower. Of course, this does not include YouTube Shorts content, which was developed to create an Instagram-like structure and allows similar types of sharing.
Examples of platform requirements can be multiplied. The important thing here is what you want to offer to whom. If you want to display sections from an event you attended and want consumers or users to see and recognize your brand, you can choose Instagram content and YouTube Shorts. But if you want a wide audience to watch recordings of a large event, concert, or meeting, you need to create well-structured, longer content.
You need to grab attention
Social media encompasses a variety of platforms where almost everyone uses different methods to attract attention. Capturing better lighting, vibrant colors and the most accurate scenes in the most artistic way possible results in professional results. However, there is no guarantee that these will be remarkable. Getting social media engagement is generally similar to selling or marketing a product. It requires creating content that will allow users to understand you correctly.
If you aim to produce interesting content and attract attention on social media through videos and photo shoots, it is very important to get support from experts. In this way, you can reach the widest audience without wasting time.
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